A day to talk, share, and learn about experience transformation.

November 14, 2019 9:00 AM - 8:00 PM JW Marriot, Austin, Texas

Grow your knowledge. Grow your circle.

Join us for our first customer event where you can meet fellow QuestionPro users, share ideas, and spend the day discussing innovative solutions that will influence your insights strategies.


Network with others

Get to know fellow QuestionPro users and share thoughts and ideas that inspire growth


Enlightened workshops

Our goal is to deliver thought-provoking sessions that open a new perspective for every attendee


Tactical hands-on training

Join the interactive training workshop to learn best practices to utilize our tool to fit your specific needs


Top-notch industry leaders ready to share their awesome knowledge

Romi Mahajan



Richard Owen

CEO & Founder

CX Group

Parag Vaish



Tim Bollish

Senior Market Research Manager


Marco Vriens


Kwantum llc

Gautam Mahtani

Founder and CEO

Care Experience


9:00am - 9:45am

Registration + Coffee bar

JW Marriot, 502-503

9:45am - 10:30am

Welcome Presentation

JW Marriot, 502-503

Vivek Bhaskaran Founder and CEO, QuestionPro
10:30am - 11:15am

Keynote: The ROMI TRAP: Great Marketing is about Audiences and Not about Measurement

JW Marriot, 502-503

Romi Mahajan Quantarium
11:15am - 12:00pm

Guest speaker: Smart Selection Process – How to Identify the Most Valuable Ideas

JW Marriot, 502-503

Parag Vaish Google
12:00pm - 1:30pm

Lunch (provided)

Conference Hall

1:30pm - 2:00pm

Guest speaker: The Next Decade of Innovation in the Patient Experience

JW Marriot, 502-503

Gautam Mahtani Care Experience
2:00pm - 2:45pm

Guest speaker: Pushing Boundaries on Traditional Branding Research

JW Marriot, 502-503

Tim Bollish LinkedIn
Marco Vriens Kwantum llc
2:45pm - 3:30pm

Guest speaker: I helped invent NPS - Here’s how we really should think about CX!

JW Marriot, 502-503

Richard Owen Owen CX Group
3:30pm - 3:50pm

Break + Coffee Bar

3:50pm - 5:50pm

Training Workshop

QP & CS Team

TABLE 1 - Analytics: Finding new opportunities with ease

Discovering customers' unmet needs will allow you to create products and services that they will want to use. Using the power of text analytics and quantitative research, we will show how to discover areas of opportunities and go where your competition is not looking.

  • Interactive quiz using the QP quiz tool to keep people engaged and explains the steps and tips on how creating an advisory board using Promoters.

Key takeaways

  1. Learn how to use QuestionPro's text analytics using a specific use case around opportunity analysis
  2. Discover how to utilize simple question types to set up an opportunity analysis in QuestionPro
  3. Learn how to analyze quantitative data using the opportunity analysis algorithm.
Jason Talwar QuestionPro
TABLE 2 - Communities: Put your promoters to work!

Learn how to listen to your most important customers - the ‘Promoters’ on your NPS survey -by recruiting them to a Customer Advisory Board. In this workshop, we’ll show you how to use community tools to co-create and uncover new insights with your top customers.

Key takeaways

  1. Uncover how effectively tap into your 'Promoters'
  2. Learn how to actively listen to your most important customers.
  3. Find out more about a community and how this technique can lead to unprecedented growth and success.
Dan Fleetwood QuestionPro
TABLE 3 - Workforce: Stop talking about EX and rock it!

The world of work has been paying a whole lot of lip service to employee experience for decades. But only those organizations that intentionally manage employee experience and the culture that drives it - using data, analytics, insights, stewardship, and accountability - out-recruit, out-engage, and outperform. Every. Single. Day. In this workshop, we'll show you how to do the same.

Key takeaways

  1. A construct for measuring, analyzing, and activating workplace culture and employee experience
  2. Common pitfalls of employee feedback and how to avoid them
  3. Exclusive insights from our 1M+ benchmarking data points on culture and employee experience
5:50pm - 6:00pm

Closing remarks

JW Marriot, 502-503

Vivek Bhaskaran Founder and CEO, QuestionPro
6:00pm - 8:00pm

Networking + Happy hour

JW Marriot, 502-503

QuestionPro The Insight company that gets research done


Register now and get Early Bird special price!


JW Marriot Austin

Situated in the heart of downtown Austin, JW Marriot Austin brings unmatched luxury comfort and experience with sophisticated amenities.

This sprawling urban resort is just steps from the best attractions and entertainment options Austin has to offer - including the Sixth Street Entertainment District, South by Southwest Music Conference and Festival, Austin City Limits Music Festival and the University of Texas.

Featuring more than 120,000 square feet of flexible meeting space and easy access to the Austin Convention Center, this delightful venue also means serious business.

110 East 2nd Street, Austin, Texas 78701 USA

Presented by


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