Users come to a dedicated portal where they can view comments, suggestions and ideas for your company. The most important fact that addresses quality in any data-collection exercise is the sample, the pool of respondents that actually give you feedback. The quality of your data is only as good as the quality and representation of the users taking the survey. With an online panel that is recruited and managed by you.
Having an easily accessible online panel encourages companies to conduct more research and make significant business decisions on research as opposed to gut-feel. Moreover, online panels contribute to analytical research that can be cross-linked with data from qualitative research like focus groups. This enabled business decision makers to rely on data coming from both the qualitative as well as the quantitative segments. Here are some steps to Online Community Management
The cost of making a bad business decision is invaluable – the actual cost of developing and managing your own panel is not as expensive as you would think – Software tools designed for online panel management in mind make this task much easier.